The inspir'em newsletter
A fortnightly newsletter from the team at inspir'em.
Who is the newsletter for?
Any and all roles focused on the go-to-market engine of any organisation.
Each newsletter series contains information, tips and links for:
Founders | Salespeople | Sales Leaders | Customer Success | Pre-Sales | Business Development | Marketing
Subscribe to the inspir'em newsletter today
What's included in the inspir'em newsletters?
A specific focus for the quarter:
Previous series include:
- The Account Planning Series
- MEDDIC Series 2: Real-world application
- The Persona Series
- Pipeline Generation Series
- The Champion Series
Blogs and articles:
First access to our new, industry-specific blogs.
Resources to improve your business function.
Links to industry articles and podcasts.
Member information
Upcoming webinars with guest speakers.
A member resource spotlight - see what's new.
Updates from the inspir'em member community.
Current and previous newsletter editions
Q2 2026
Strategic Account Planning: The Big Picture
Q1 2026
How Discovery Impacts Win Rates
Discovery: An Action and a Sales Stage
Research & AI with Discovery
Planning for Success: Set your Discovery Goals
Executing your Discovery with Curiosity
Discovery: When to Move On
Q4 2025
A recap of Decision process
Using Champions in Decision process
Final-stage objection handling
Mutual success planning
"Give to get" netotiations
Decision process roundup
Q2 2025
Identifying Champions
Champions vs Coaches
Champion building and planning
Testing Champions
Champion to Economic buyer
Champions in closing
Q1 2025
Pipeline goals and planning
Aligning personal goals and pipeline
Ideal customer profiles
Pipeline reconciliation plans
Tracking progress
High-impact communication
Q3/Q4 2024
Chief Information Officer (CIO) with Laura Meyer
Chief Executive Officer (CEO) with Angela Cretu
Chief Revenue Officer (CRO) with Jason Andrew
Chief Human Resources Officer (CHRO) with Deborah Rogers
Chief Financial Officer (CFO) with Steve Mitchell
Chief Marketing Officer (CMO) with Emma Clayton
Q2 2024
Embedding MEDDIC in the field
Embedding MEDDIC for leaders
MEDDIC or MEDDPICC?
Consulting services and MEDDIC
Marketing and MEDDIC
MEDDIC & selling through channel partners
Q1 2024
The Account Planning Edition
The Account Tiering Edition
The Account Pain Edition
The Account Research Edition
The Organisational Structures Edition
Q4 2023
The TAM/ICP Edition
The Sales Team Structures Edition
The Hiring Edition
The Founder-led Onboarding Edition
The Qualification Edition
The Leading Indicators Edition
Q2 2023
