MEDDPICC Foundations.
Repeatable Execution.
Take our MEDDPICC Foundations course to convert more opportunities, progress deals faster, and forecast with control.
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“After implementing the process, our conversion rate improved significantly and we increased revenue by 30% year-on-year.”
Jon Ketley, Sales Director, ServiceNow
Greater Control Across Your Pipeline.
Sales teams need control across their pipeline to scale opportunity conversion, progress deals, and forecast with accuracy. MEDDPICC Foundations provides a shared, repeatable approach that improves pipeline quality, maximises qualification across sales cycles, and drives predictable revenue.
Who MEDDPICC Foundations is for:
Sales Reps
Driving pipeline creation, progression, and revenue.
Sales Leaders
Owning sales productivity and revenue.
GTM Roles
Aligning Pre-sales, Marketing, RevOps, Enablement, and Customer Success teams.
Customer Success & Renewals
Supporting customer expansion and retention.
What the Course Covers
A practical MEDDPICC course focused on applying the methodology to real deals and embedding it into your operating rhythm. Training is just the beginning, you'll leave with templates and resources to support day-to-day deal qualification.
Value of MEDDPICC

Build a clear understanding of how MEDDPICC supports deal qualification and forecast accuracy.
You'll learn:
- How MEDDPICC improves pipeline quality.
- Why a shared language strengthens deal progression.
- The role MEDDPICC plays across the full sales cycle.
- How organisations use MEDDPICC to drive performance.
MEDDPICC & the Whole Ecosytem

Understand how MEDDPICC creates value across your entire GTM organisation.
You’ll learn:
- How MEDDPICC aligns cross-functional teams.
- Where MEDDPICC supports pipeline generation, deal execution, and retention.
- How it improves cross-team communication and decision-making.
Basic Principles

Learn the core principles of MEDDPICC and how it's applied across deals.
You’ll learn:
- Each MEDDPICC element and what it reveals about a deal.
- How to assess deal strength using a consistent structure.
- When to prioritise elements across the sales cycle.
- How to evaluate deal quality, risk and progression.
Real-World Application

Apply MEDDPICC to real opportunities and embed it into your day-to-day.
You’ll learn how to:
- Use MEDDPICC across discovery, deal progression, and closing.
- Connect Metrics and customer pain to business outcomes.
- Progress deals through structured deal reviews and next steps.
- Embed MEDDPICC into your team's operating rhythm.
Course Outcomes
✓ Progress deals faster by validating customer pain and impact.
✓ Build Champions to influence and can move deals forward.
✓ Align to customer priorities to increase deal value.
✓ Progress opportunities with control using MEDDPICC.
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See What's Inside the Course
Download our course guide and discover how this course will benefit you and your business.
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Results You Can Expect
Increased Forecast Accuracy
through clearer visibility into deal health & risk.
Increased Revenue
through stronger qualification & conversion of pipeline.
Reduced Sales Cycles
with an action-oriented approach to risks & gaps.
Higher Team Productivity
through qualification of pipeline & increased conversion.
Our Experienced Trainers & Course Curators
Emma Maslen
CEO, NED, Angel Investor, Author and Ex-Sales Leader for BMC, SAP, & Ping Identity.
Genevieve Martin
Advisor, Angel Investor and experienced Sales Leader for Dell, Symantec, & Logica.
Meet the rest of the team
We partner with experienced coaches and consultants to deliver the inspir'em sales strategy, coaching, and consultancy portfolio. Our trainers are former practitioners and revenue leaders, bringing real-world experience and a clear understanding of the challenges our clients face.
Meet the Team