Strategic Account Planning.
Aligned Revenue Execution.
Take our Strategic Account Planning workshop and turn static plans into dynamic tools that create a clear strategy, improved strategic pipeline quality, and increased deal sizes.
See Delivery Options
“The shift in the team's mindset has been brilliant. We have seen a 55% win rate, doubling conversions.”
Rebecca Knight, VP Sales EMEA, Disguise
Who Strategic Account Planning is for:
Sales Reps
Looking to develop execution plans in strategic accounts.
Sales Leaders
Driving revenue, upsell and larger deals in key accounts.
GTM Roles
Strengthen alignment to improve revenue outcomes.
Account Based Marketers
Insight-led engagement to drive progression.
How Do You Turn Key Account Plans Into Consistent Execution?
A practical Strategic Account Planning workshop focused on building and executing account plans on live accounts. Attendees work through real scenarios using MEDDPICC, and leave with clear, actionable plans and templates to embed into their day-to-day activities.
Strategic Account Visioning
Build account strategies grounded in customer priorities and commercial outcomes through MEDDPICC-led exercises.
Attendees will learn:
- How account planning drives over achievement.
- What effective account planning looks like.
- How to build account plans with sustainable cadences.
Apply the Principles of Planning
Working on a live account, we explore how Strategic Account Planning can drive revenue growth and improve account engagement.
Attendees will learn how to:
- Effectively account plan and sustain momentum.
- Use MEDDPICC and create plans anchored in customer priorities.
- Drive pipeline creation and deal execution to accelerate wins.
- Create account based Value Pyramids.
Integrate Into Your Revenue Strategy
Embed Strategic Account Planning into your operating cadence to drive revenue growth and increased sales productivity.
Attendees will learn how to:
- Create new strategic pipeline to increase pipeline coverage in major accounts.
- Have first meeting excellence with account based Value Pyramids.
- Identify the account stakeholders through repeatable research and org charts.
Course Outcomes
✓ Increase pipeline quality with repeatable qualification driving forecast control.
✓ Expand across strategic accounts with broader stakeholder engagement.
Choose Your Delivery Option
Flexible delivery options to embed Strategic Account Planning into your operating rhythm.
Explore our Strategic Account Planning Workshop
Download our guide and discover how this workshop will benefit your business.
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Results You Can Expect
Improved Forecast Accuracy
driven by clearer visibility of deal health & risk.
Increased Revenue per Account
delivered by stronger qualification & account expansion.
Reduced Sales Cycles
accelerated by identifying gaps early.
Improved Sales Productivity
focused on the right accounts with structured planning.
Our Experienced Trainers & Course Curators
Emma Maslen
CEO, NED, Angel Investor, Author and Ex-Sales Leader for BMC, SAP, & Ping Identity.
Genevieve Martin
Advisor, Angel Investor and experienced Sales Leader for Dell, Symantec, & Logica.
Meet the rest of the team
We partner with experienced coaches and consultants to deliver the inspir'em sales strategy, coaching, and consultancy portfolio. Our trainers are former practitioners and revenue leaders, bringing real-world experience and a clear understanding of the challenges our clients face.
Meet the TeamWhat We Are Asked Most
Who is this workshop for?
What is the difference between virtual and the in-person workshop?
Do I need MEDDIC or MEDDPICC experience?
What resources will I come away with?
Adam Flowers, CRO, Napier
"Working with inspir'em has enabled us to fine-tune the way we work, making our operating rhythm more efficient and focused on what really drives results."
Jon Ketley, Sales Director, ServiceNow
"After implementing the process, our conversion rate improved significantly and we increased revenue by 30% year-on-year."
Tanaz Gould, CRO, Trustmarque
"The results speak for themselves: larger deals, improved forecasting, and a team empowered to win."
Caroline Meredith, Sales Director, AccessPay
"Investing in the training and development of our go-to-market teams has been transformative. It has supported our growth and enabled us to be both efficient and effective at forecasting and managing our pipeline."
