Lead with MEDDPICC. Revenue with Control.
Take our MEDDPICC for Leaders course to embed rigorous qualification and highly predictable forecasting across your team.
See Delivery Options“Since activation, our EMEA team has grown by 48% year on year.
We have seen a 55% win rate, doubling conversions.”
Rebecca Knight, VP Sales EMEA, Disguise
For Sales Leaders Focused on Sales Productivity
Leaders need to accurately forecast revenue, spot risks early, and consistently coach teams. MEDDPICC for Leaders provides the tools to enable you to embed qualification and forecasting skills across the whole team, resulting in improved qualification, pipeline conversion, and more accurate forecasting.
Who MEDDPICC for Leaders is for:
Sales Leaders
Responsible for deal reviews, pipeline inspection, forecasting, and sales productivity.
Enablement & RevOps
To support the adoption of reporting, systems, sales team coaching, and development.
GTM Leaders
Driving alignment of cross-functional teams to optimise resource management.
Aspiring Leaders
To build a strong qualification, coaching capability, and leadership discipline.
What the Course Covers
MEDDPICC for Leaders is built around three focused leadership masterclasses, designed to operationalise MEDDPICC through leadership behaviour, operating cadence/rhythm, and coaching.
Operating Cadence

Embed MEDDPICC into day‑to‑day operating rhythm so qualification becomes the backbone of inspection, forecasting, and coaching.
You’ll learn how to:
- Run 1:1s, pipeline and deal reviews, and forecast calls.
- Establish a leadership cadence that reinforces good qualification discipline.
- Run high‑impact deal clinics/reviews with structured deal inspection and action.
Champion for Leaders

Enable leaders to quickly assess the identification of Champions and coach reps to build, maintain, and take action to leverage the Champion.
You’ll learn how to:
- Identify and validate the Champion early.
- Understand how to qualify and coach in pipeline and forecast reviews.
- Learn how to industrialise building Champions in the team.
- Coach teams to enable and empower the Champion to advocate internally.
Coaching to MEDDPICC

Equip leaders with practical coaching tools and techniques to drive consistent MEDDPICC adoption across the team.
You’ll learn how to:
- Walk through every letter with sales leader tips and responsibilities.
- Coach MEDDPICC using real deals to identify gaps.
- Coach consistently using shared qualification markers and language.
- Create coaching moments in deal clinics/reviews, Champion reviews, and 1:1's to improve deal quality.
Course Outcomes
✓ Run structured meetings: 1:1s, pipeline reviews, and forecast calls that surface risk early and drive clear next actions.
✓ Assess Champions quickly and coach reps to build influence and momentum in deals.
✓ Coach consistently across teams using shared qualification markers and common language.
✓ Improve deal quality and forecast confidence through disciplined inspection and targeted coaching.
Choose Your Delivery Option
See What's Inside the Course
Download our course guide and discover how this course will benefit you and your business.
Results You Can Expect
Increased Forecast Accuracy
through clearer visibility into deal health and risk.
Reduced Deal Slippage
with tighter inspection and earlier risk identification.
Reduced Sales Cycles
with an action orientated approach to risks and gaps.
Higher Team Productivity
through qualification of pipeline and increased conversion.
Our Experienced Trainers & Course Curators
Emma Maslen
CEO, NED, Angel Investor, Author and Ex-Sales Leader for BMC, SAP, & Ping Identity.
Genevieve Martin
Advisor, Angel Investor and experienced Sales Leader for Dell, Symantec, & Logica.
Meet the rest of the team
We partner with experienced coaches and consultants to deliver the inspir'em sales strategy, coaching, and consultancy portfolio. Our trainers are former practitioners and revenue leaders, bringing real-world experience and a clear understanding of the challenges our clients face.
Meet the Team