Pipeline Generation Planning.
Increase Pipeline Coverage.
Understand how much pipeline you need, where it will come from, and how to build a sustainable pipeline generation cadence to achieve the business revenue goals.
See Delivery Options
“Since the inspir’em training, the number of larger deals in the pipeline
has increased by 37%.
Our pipeline win rate increased by 5%.”
Tanaz Gould, CRO, Trustmarque
Who Pipeline Generation Planning is for:
Sales Professionals
Build and maintain pipeline coverage through structured planning & execution.
Sales Leaders
Create a consistent pipeline generation cadence across your team.
GTM Roles
Align pipeline generation efforts across sales, marketing, and customer teams.
Customer Success & Renewals
Generate growth opportunities through account expansion and retention.
What Does Effective Pipeline Generation Require?
Pipeline generation requires a structured approach: aligning goals, targeting the right markets, building a Pipeline Reconciliation Plan (PRP), and executing consistently to maintain sustainable pipeline coverage.This practical Pipeline Generation Planning course equips B2B revenue professionals with the tools to build, manage, and optimise pipeline for sustainable revenue growth aligned with business objectives.
Goals & Planning
Understand the pipeline needed to achieve revenue outcomes.
Attendees will learn how to:
- Align pipeline goals to revenue targets.
- Calculate pipeline requirements and coverage.
- Establish meaningful KPIs and leading indicators.
- Connect activity to pipeline and revenue outcomes.
Territory Planning
Identify where and who your future pipeline will come from.
Attendees will learn how to:
- Define TAM & ICP and personas.
- Prioritise market segments and accounts.
- Build a clear, focused territory plan.
- Align effort to high-impact opportunities.
Pipeline Reconciliation Plan
Bring together the territory strategy, pipeline requirements, and activity plans into a structured framework.
Attendees will learn how to:
- Build a practical Pipeline Reconciliation Plan (PRP).
- Assess pipeline coverage and identify gaps.
- Balance short and long-term pipeline needs.
- Prioritise actions to strengthen pipeline.
Campaigns & Progress
Create the cadence that keeps pipeline moving.
Attendees will learn how to:
- Build targeted campaigns and outreach plans.
- Engage VITOs across target accounts.
- Use daily cookbooks to drive consistency.
- Track leading indicators through weekly reviews.
Course Outcomes
Choose Your Delivery Option
Flexible delivery options to plan your Pipeline Generation and cadence throughout the year.
See What's Inside the Course
Download our guide and discover how this course will benefit your business.
You can unsubscribe from marketing emails at any time.
Results You Can Expect
Increased Revenue per Account
delivered by stronger qualification & account expansion.
Improved Sales Productivity
focused on the right ICPs with structured planning.
Our Experienced Trainers & Course Curators
Emma Maslen
CEO, NED, Angel Investor, Author and Ex-Sales Leader for BMC, SAP, & Ping Identity.
Genevieve Martin
Advisor, Angel Investor and experienced Sales Leader for Dell, Symantec, & Logica.
Meet the rest of the team
We partner with experienced coaches and consultants to deliver the inspir'em sales strategy, coaching, and consultancy portfolio. Our trainers are former practitioners and revenue leaders, bringing real-world experience and a clear understanding of the challenges our clients face.
Meet the TeamWhat We Are Asked Most
What is the difference between Digital and the Live courses?
Do I need MEDDIC or MEDDPICC experience?
What resources will I come away with?
Is there a certificate for completion?
Jonai Wallander, BDM, Puzzel
"The insipr'em Pipeline Generation Planning course is amazing. I especially loved the scientific/methodical process presented in the course."
Josh Farshforoush, Senior Enterprise AE, ServiceNow
"Working with inspir'em brought clarity to the sales process, helping me leverage leading indicators and take ownership of my pipeline and revenue"
Adam Flowers, CRO, Napier
"Working with inspir'em has enabled us to fine-tune the way we work, making our operating rhythm more efficient and focused on what really drives results."
Jon Ketley, Sales Director, ServiceNow
"After implementing the process, our conversion rate improved significantly and we increased revenue by 30% year-on-year."
Caroline Meredith, Sales Director, AccessPay
"Investing in the training and development of our go-to-market teams has been transformative. It has supported our growth and enabled us to be both efficient and effective at forecasting and managing our pipeline."
