Partnering with Genevieve Martin

Genevieve is a successful sales leader with more than 25 years of experience in the technology, consulting and information security industries, working with enterprise customers and partners.

She has significant experience of the IT services market having worked for services companies and services sales within vendors, including: Logica (now CGI), Symantec (inc. Veritas), and Dell Technologies (inc. EMC, VMware, Virtustream & Pivotal).

She places considerable emphasis on coaching and empowering teams for peak performance and the adoption of effective sales processes. For more than 10 years she has been a diversity and inclusion ambassador, advocating for the business benefits of inclusion in the workplace.

She works as a consultant providing bespoke project services, coaching and mentoring in sales leadership, sales processes and services sales. She is also a board advisor for a startup business.

Genevieve holds a first class honours degree in Computing from the University of Ulster.

Key skills include:

• enterprise account management
• sales coaching
• team building
• staff performance management
• services sales
• strategic alliances
• sales process development

Partnering with Mark Garrett Hayes

Mark Garrett Hayes is a speaker, LinkedIn Learning Instructor and inspir'em Sales Coach. 

He's worked in sales and sales enablement for over 12 years and is the author of 'Sales Coaching Essentials’ shortlisted for Business Book of the Year (UK 2023) 

Mark helps sales professionals around the world to increase revenue and generate new business.

"Worked with my Austin TX and London teams. Exciting and inspirational. Absolutely no hesitation about working with Mark again."
Rob Berry Director Inside Sales - Canonical

"Credible and impactful. Hugely applicable. Definitely resulted in positive changes in terms of both results and behaviour."
Dan Skipp EMEA SDR Manager - Sophos.

Partnering with Jane Gilham

Jane is an experienced HR leader and coach, who is passionate about people, understands how they drive business performance and most importantly what support they need to thrive. Working at board level for 20+ years in Human Resourcing, her support of C-suite and leadership teams to achieve rapid business growth through MBO and PE investment has been a significant feature of her career to date, underpinned by leading, establishing, and growing HR teams to develop and implement the People Strategy.

She combines her skills as a consultant, interim and coach to nurture growth with individuals or team. At the heart of her coaching practice is the ability to work with others. Jane is able to have meaningful and hard conversations that drive growth and have a lasting impact in both personal and professional lives. She is also a volunteer youth coach.

Jane is CIPD certified, a member of the Association of Coaching, Dare to Lead™ Trained and part of the Henley School for Coaching Alumni.

“Over the last 12 months I have often reflected on the coaching sessions I held with Jane. She made me realise that whilst I had the technical skills to keep progressing, I need to utilise my people management skill set to benefit both the business and leadership team, and to drive my own personal growth. Jane took the time to listen, challenge and help me create a development plan which has driven both my own personal growth and that of the team around me”.

James Setter Commercial Director - Xtrac

Partnering with Maura Lightfoot

Maura Lightfoot knows about people. With over 15 years of experience developing and working with global teams in 7+ countries, she has learned how to overcome cultural differences to gain influence and drive results. From human resources in the Middle East to financial services management consulting in London to nonprofit organizational culture in Washington D.C., Maura's experience equips her with a unique perspective that is both grounded and global. 

Consistent throughout her career is Maura’s drive to empower others in their work. Maura views coaching as an opportunity to empower leaders by exploring their stories and the meaning within, developing new lenses to raise awareness so you can stand in choice and maximize your potential and performance.

Maura is an ICF ACC coach certified in EverythingDiSC and Human Systems Dynamics. She has an MBA from the University of Cambridge and a MA from the University of Pennsylvania.

“Maura provides a global strategic mindset, she is able to use her past professional experience…to advise and support teams, projects and individuals. Maura brings a great deal of emotional intelligence to the table and adds a positive collegial vibe to workgroups which enables innovation and fosters productivity.”

— G.Z.

“Maura is one of the most talented people I have worked with in my whole career. Whether it relates to soft or hard skills, personal drive and growth, business acumen, strategy, the unique value Maura adds is truly amazing.”

— A.L.

Partnering with Natalie Gwilt

Natalie joins the team at inspir’em specialising in customer success advisory, leadership coaching and people development. 

She firmly believes that people are a company’s best asset. With self-belief, confidence, and the right competencies and skills, anybody can succeed. They can grow lasting customer relationships, drive customer loyalty, and ultimately help deliver healthy business growth.

Natalie has 30+ years of experience in the technology sector working with several household names, most recently at SAP Concur, where she has spent 12 years heading up and growing customer success in EMEA.

Trained as an ECR (Emotional Capital Report) coach, she uses her experience to ensure that not only is an organisation set up for success operationally, but that the people are equipped to be successful within.

“Her ability to think critically pushed our business to explore improvements that we never thought possible.”  Christina Wold Global VP Customer Success SAP Concur

“Natalie possesses high levels of emotional intelligence along with excellent people skills that have yielded a strong network and reputation internally and externally” Stuart McMahon Director Customer Success EMEA

Partnering with Kim Hansen

Kim enables sales leaders and the sales team with coaching, sales training (MEDDIC, 3 Whys, value based messaging) and business case enablement.  

Kim has worked with MEDDIC for the past 20+ years in such companies as Ascential Software (acquired by IBM), BMC Software, Fuze, Cybereason, and Sprinklr. He has been first-man on the ground several times when running the Nordics, DACH and Benelux, setting up roles from individual contributor, sales leader and global strategic account manager. 

Using his practical background as a motivator, Kim coaches and enables scaleup businesses on all aspects of the organisational structure. He has the ability to enter an organisation and quickly get an overview of where the gaps are, providing insights and actions that enable all teams in the organisation, from BDR to management, to deliver improvements that will elevate revenue progression, in both the short and long term.

“Kim is a Senior Sales Leader that has been critical in building an entire new region in the Nordics with his capability of closing large transactions, building multiple champions in the region and providing thought leadership to the entire company. His enthusiasm and always positive attitude is contagious both internally and externally”

Luca Lazzaron, 2 X CRO

Kim has from day one established “what good” looks like with a very high drive, positive attitude & a high focus for how to enable and coach our sales team to drive strategic sales motions with more urgency and understanding of the essentials like business cases, strategic positioning, forecasting & qualification (MEDDIC) accuracy.

Nothing beats experience and a strong toolbox. Kim generously shares both. Love his dedication and his ability to passionately work and act as he has always been part of the company's foundation/DNA.

Jens Ole Lebeck, Co-Founder & COO, Relesys

Partnering with David Robinson

David Robinson is a highly motivated sales consultant and commercial leader with over 25 years of experience in sales management and business development in the technology solutions, software, and service industries.

At companies such as Siemens, Bilfinger and AVEVA, Dave has a proven track record of developing and executing GTM strategies, including accessing new territories and sectors, acquiring new customer logos, and enhancing revenues and business growth through direct, indirect, and alliance sales channels.

Dave excels in developing, coaching, and mentoring sales teams, building strong customer relationships, and fostering valuable, lasting relationships at all levels. He has extensive expertise in leading sales and marketing teams, developing go-to-market business plans, and crafting new business development strategies.

In his recent assignment, he has been responsible for leading the execution of two global transformation programs for both AVEVA’s commercial sales and leadership community; helping them in their pursuit of excellence and also part of the transition to a SaaS operating model

At inspir'em, Dave will leverage his valuable skills and experience to help our clients achieve their growth and transformational objectives.

“I worked closely with David as part of the Sales Enablement for my sales team, covering Middle East & Africa. David supported my team and me in endorsing and implementing MEDDPICC, which led to better forecasting and closure. David was always available to support my team with deal reviews, coaching, and making sure opportunities rigorously followed the MEDDPICC process. David is for sure an asset to any organisation he works for”

Nayef Bou Chaaya – Vice President AVEVA

Partnering with Richard Bounds

Partnering with Ceire McQuaid

Ceire is a high-performing sales leader with over 15 years of experience in enterprise technology, recognised for consistently surpassing targets in dynamic and fast-paced tech markets. Her experience spans AI, security and observability industries, encompassing roles in both startups and global enterprises. With leadership roles in MEDDIC-driven organisations such as AppDynamics and DataRobot, she built and scaled multiple high-performing teams, partnering strategically with both the world's largest enterprises and regional niche organisations. 

Passionate about fostering accountable, inclusive, and high-impact sales cultures, Ceire's leadership is characterised by gaining a deep understanding of challenges, followed by the execution of strategic coaching and hands-on support. Her approach integrates MEDDIC-driven sales strategies with a relentless focus on people development, resulting in operational consistency, measurable outcomes, and scalable revenue growth. Ceire is dedicated to empowering sales professionals to realise their full potential.

Key skills include:

• MEDDIC
• Go-to-market strategy & execution for enterprise tech
• Sales leadership, coaching & team performance
• Strategic account growth

"Ceire is a unique leader. She combines the ability to create an accountable high-performance culture and combine it with having fun. She’s a next-level communicator at every level."

"Ceire is undoubtedly an inspirational leader - she is passionate and dedicated to the success of her team in a way that I’ve never seen before.

She worked closely with my function to ensure I was supporting the team in the areas that would make the biggest impact."