About Us

inspir'em was founded in 2019 by Emma Maslen.

20+ years in the technology sector, working for household names such as Sun Microsystems, BMC Software, SAP Concur & Ping Identity, Emma has extensive technology go-to-market experience in multiple geographies.

As the business has grown Emma has partnered with amazing coaches and consultants to deliver the inspir'em portfolio.

Through inspir'em Emma and associates have developed a number of offerings to impart the skills and experience to others.

inspir'em was founded in 2019 by Emma Maslen.

20+ years in the technology sector, working for household names such as Sun Microsystems, BMC Software, SAP Concur & Ping Identity, Emma has extensive technology go-to-market experience in multiple geographies.

Now an angel investor, NED, start-up strategist, coach and consultant - Emma uses her industry experience and skills to help companies and individuals achieve their potential.

Emma is IOD certified, part of the Henley School for Coaching Alumni and also Hogan Certified.

As the business has grown Emma has partnered with amazing coaches and consultants to deliver the inspir'em portfolio.

Through inspir'em Emma and associates have developed a number of offerings to impart the skills and experience to others.

Partnering With Genevieve Martin

Genevieve is a successful sales leader with more than 25 years of experience in the technology, consulting and information security industries, working with enterprise customers and partners.

She has significant experience of the IT services market having worked for services companies and services sales within vendors, including: Logica (now CGI), Symantec (inc. Veritas), and Dell Technologies (inc. EMC, VMware, Virtustream & Pivotal).

She places considerable emphasis on coaching and empowering teams for peak performance and the adoption of effective sales processes. For more than 10 years she has been a diversity and inclusion ambassador, advocating for the business benefits of inclusion in the workplace.

She works as a consultant providing bespoke project services, coaching and mentoring in sales leadership, sales processes and services sales. She is also a board advisor for a start-up business.

Genevieve holds a first class honours degree in Computing from the University of Ulster.

Key skills include:

• enterprise account management
• sales coaching
• team building
• staff performance management
• services sales
• strategic alliances
• sales process development

Partnering with Mark Garrett Hayes

Mark Garrett Hayes, MBA is an accredited trainer (TAP.cert) and accredited coach (EMCC) and helps sales professionals around the world to increase revenue and generate new business.

He has worked in sales and sales enablement for over 12 years and is the author of 'Sales Coaching Essentials’ described by Mike Weinberg as 'required reading for sales leaders'.

Mark is the host of the SalesCoach podcast on Apple, Stitcher and Spotify and interviews sales leaders from around the world to share best practice.

"Worked with my Austin TX and London teams. Exciting and inspirational. Absolutely no hesitation about working with Mark again."
Rob Berry Director Inside Sales - Canonical

"Credible and impactful. Hugely applicable. Definitely resulted in positive changes in terms of both results and behaviour."
Dan Skipp EMEA SDR Manager - Sophos.

Partnering with Jane Gilham

Jane is an experienced HR leader and coach, who is passionate about people, understands how they drive business performance and most importantly what support they need to thrive. Working at board level for 20+ years in Human Resourcing, her support of C-suite and leadership teams to achieve rapid business growth through MBO and PE investment has been a significant feature of her career to date, underpinned by leading, establishing, and growing HR teams to develop and implement the People Strategy.

She combines her skills as a consultant, interim and coach to nurture growth with individuals or team, and at the heart of her coaching practice is ability to work with others to have meaningful and hard conversations, that drives growth and have a lasting impact in the personal and professional lives. She is also a volunteer youth coach.

Jane is CIPD certified, a member of the Association of Coaching, Dare to Lead™ Trained and part of the Henley School for Coaching Alumni.

“Over the last 12 months I have often reflected on the coaching sessions I held with Jane. She made me realise that whilst I had the technical skills to keep progressing, I need to utilise my people management skill set to benefit both the business and leadership team, and to drive my own personal growth. Jane took the time to listen, challenge and help me create a development plan which has driven both my own personal growth and that of the team around me”.

James Setter Commercial Director - Xtrac

Emma Maslen - Sunday Times Interview

Emma Maslen is an executive coach and adviser to start-ups. She has worked in sales for tech and software giants such as SAP and BMC.

She started investing three years ago, often through the Angel Academe network. Her portfolio of eight companies includes the software developer EnterpriseAlumni....