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inspir'em was founded in 2019 by Emma Maslen.

25+ years in the technology sector, working for household names such as Sun Microsystems, BMC Software, SAP Concur & Ping Identity, Emma has extensive technology go-to-market experience in multiple geographies.

As the business has grown Emma has partnered with amazing coaches and consultants to deliver the inspir'em Sales Strategy, Coaching and Consultancy portfolio.

inspir'em operates globally, delivering sales training and leadership coaching across the UK, Europe and the US. 

The majority of the inspir'em sales trainers are ex-practitioners and revenue leaders, providing a deep understanding of how to solve the challenges that our clients are facing. Included in our team are three senior female sales coaches who are well versed in MEDDIC and all things revenue.


Best Sales Strategy, Coaching & Consultancy Firm 2023

The Team


Emma Maslen

CEO, CRO, consultant, coach & author

Genevieve Martin

Genevieve Martin

CRO, consultant, coach

Mark Garrett Hayes

Mark Garrett Hayes

Enterprise sales coach, author, LinkedIn learning instructor

Jane Gilham

Jane Gilham

CHRO, consultant, coach

Jane Gilham

Maura Lightfoot

Leadership & culture coach

Laura Turner, Account Director at inspir'em

Laura Turner

Account Director

Emily King, Marketing Manager inspir'em

Emily King

Marketing Manager

Lauren Paine, marketing consultant inspir'em

Lauren Paine

Marketing Consultant

Vicci Simpson, customer support inspir'em

Vicci Simpson

Customer Support Director

Lucy Rhodes, communities director inspir'em

Lucy Rhodes

Communities Director

inspir'em was founded in 2019 by Emma Maslen.

20+ years in the technology sector, working for household names such as Sun Microsystems, BMC Software, SAP Concur & Ping Identity, Emma has extensive technology go-to-market experience in multiple geographies.

Now an angel investor, NED, start-up strategist, coach and consultant - Emma uses her industry experience and skills to help companies and individuals achieve their potential.

Emma is IOD certified, part of the Henley School for Coaching Alumni and also Hogan Certified.

As the business has grown Emma has partnered with amazing coaches and consultants to deliver the inspir'em portfolio.

Through inspir'em Emma and associates have developed a number of offerings to impart the skills and experience to others.


Learn More About Emma & Her Book -

The Personal Board of You Inc.

Go to

Partnering With Genevieve Martin


Genevieve is a successful sales leader with more than 25 years of experience in the technology, consulting and information security industries, working with enterprise customers and partners.

She has significant experience of the IT services market having worked for services companies and services sales within vendors, including: Logica (now CGI), Symantec (inc. Veritas), and Dell Technologies (inc. EMC, VMware, Virtustream & Pivotal).

She places considerable emphasis on coaching and empowering teams for peak performance and the adoption of effective sales processes. For more than 10 years she has been a diversity and inclusion ambassador, advocating for the business benefits of inclusion in the workplace.

She works as a consultant providing bespoke project services, coaching and mentoring in sales leadership, sales processes and services sales. She is also a board advisor for a start-up business.

Genevieve holds a first class honours degree in Computing from the University of Ulster.

Key skills include:

  • enterprise account management
  • sales coaching
  • team building
  • staff performance management
  • services sales
  • strategic alliances
  • sales process development
Genevieve Martin-MEDDIC-sales-training-coach

Mark Garrett Hayes_MEDDIC-sales-training-coach

Partnering with Mark Garrett Hayes


Mark Garrett Hayes is a speaker, LinkedIn Learning Instructor and inspir'em Sales Coach. 

He's worked in sales and sales enablement for over 12 years and is the author of 'Sales Coaching Essentials’ shortlisted for Business Book of the Year (UK 2023) 

Mark helps sales professionals around the world to increase revenue and generate new business.

"Worked with my Austin TX and London teams. Exciting and inspirational. Absolutely no hesitation about working with Mark again."
Rob Berry Director Inside Sales - Canonical

"Credible and impactful. Hugely applicable. Definitely resulted in positive changes in terms of both results and behaviour."
Dan Skipp EMEA SDR Manager - Sophos.

With Mark's deal coaching, I've closed multiple engagements including $200k, $300k, $700k and more. 
Devin Conn - Account Director - Redgate

Partnering with Jane Gilham


Jane is an experienced HR leader and coach, who is passionate about people, understands how they drive business performance and most importantly what support they need to thrive. Working at board level for 20+ years in Human Resourcing, her support of C-suite and leadership teams to achieve rapid business growth through MBO and PE investment has been a significant feature of her career to date, underpinned by leading, establishing, and growing HR teams to develop and implement the People Strategy.

She combines her skills as a consultant, interim and coach to nurture growth with individuals or team. At the heart of her coaching practice is the ability to work with others. Jane is able to have meaningful and hard conversations that drive growth and have a lasting impact in both personal and professional lives. She is also a volunteer youth coach.

Jane¬†is CIPD certified, a member of the Association of Coaching, Dare to Lead‚ĄĘ Trained and part of the Henley School for Coaching Alumni.

‚ÄúOver the last 12 months I have often reflected on the coaching sessions I held with Jane. She made me realise that whilst I had the technical skills to keep progressing, I need to utilise my people management skill set to benefit both the business and leadership team, and to drive my own personal growth. Jane took the time to listen, challenge and help me create a development plan which has driven both my own personal growth and that of the team around me‚ÄĚ.

James Setter Commercial Director - Xtrac

Jane Gilham - carer coaching

Maura Lightfoot - career coaching inspir'em

Partnering with Maura Lightfoot


Maura Lightfoot knows about people. With over 15 years of experience developing and working with global teams in 7+ countries, she has learned how to overcome cultural differences to gain influence and drive results. From human resources in the Middle East to financial services management consulting in London to nonprofit organizational culture in Washington D.C., Maura's experience equips her with a unique perspective that is both grounded and global. 

Consistent throughout her career is Maura’s drive to empower others in their work. Maura views coaching as an opportunity to empower leaders by exploring their stories and the meaning within, developing new lenses to raise awareness so you can stand in choice and maximize your potential and performance.

Maura is an ICF ACC coach certified in EverythingDiSC and Human Systems Dynamics. She has an MBA from the University of Cambridge and a MA from the University of Pennsylvania.

‚ÄúMaura provides a global strategic mindset, she is able to use her past professional experience‚Ķto advise and support teams, projects and individuals.¬†Maura brings a great deal of emotional intelligence to the table and adds a positive collegial vibe to workgroups which enables innovation and fosters productivity.‚ÄĚ

‚ÄĒ G.Z.

‚ÄúMaura is one of the most talented people I have worked with in my whole career. Whether it relates to soft or hard skills, personal drive and growth, business acumen, strategy, the unique value¬†Maura adds is truly amazing.‚ÄĚ

‚ÄĒ A.L.

Emma Maslen - Sunday Times Interview

Emma Maslen is an executive coach and adviser to start-ups. She has worked in sales for tech and software giants such as SAP and BMC.

She started investing three years ago, often through the Angel Academe network. Her portfolio of eight companies includes the software developer EnterpriseAlumni....

Emma Maslen Sunday Times Interview

"Emma is a talented leader, able to recruit a players, set a strategy and a vision for the team and develop a rigorous operating rhythm around no negotiable activities.

Would love to work with Emma again!"

Silvio Rugolo

SVP Presales @ Aveva
Previously Global Vice President Presales - BMC Software