Set goals that move the needle | The inspir’em newsletter ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
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The Strategic Account Planning Series | The inspir'em newsletter

Inspiring Your Learning Journey

Welcome to the Strategic Account Planning (SAP) Series.

Available to All:

Friday’s Webinar:

Back to Basics: Account Goal Setting

Join us to hear Emma talk through templates and exercises which work to set account goals that align with customer priorities. We will include ideas to use AI to validate your plans.

When? Friday 5 June, 3 PM BST.

Register Here

Back to Basics in Strategic Account Planning: Account Goal Setting
Back to Basics in Strategic Account Planning: Account Goal Setting

Join us to hear Emma talk through templates and exercises which work to set account goals that align with customer priorities. We will include ideas to use AI to validate your plans.

When? Friday 5 June, 3 PM BST.

Register Here

Read: Plan ➡️ Progress ➡️ Performance

Account Goal Setting

Set Account Plan goals with our latest blog. Use SMARTY goals (yes, there's an extra letter - to focus on YOUR actions) and leading indicators to map the path to a successful outcome.

Account Goal Setting

Set Account Plan goals with our latest blog. Use SMARTY goals (yes, there's an extra letter - to focus on YOUR actions) and leading indicators to map the path to a successful outcome.

Set Your Goals

⚡ Do You Know About the BHAG?

Chris Baker Tells All

 

 Top 10 Tips on Strategic Account Planning

A beginner's guide to account research

This guide accompanies the series - talking about ideas to keep Strategic Account Plans alive throughout the year. Quick tips to implement today are included.

If you haven't downloaded your copy yet, there's still plenty of time to put these tips into action.

A beginner's guide to account research

This guide accompanies the series - talking about ideas to keep Strategic Account Plans alive throughout the year. Quick tips to implement today are included.

If you haven't downloaded your copy yet, there's still plenty of time to put these tips into action.

Read our Top 10 Tips

Read: Strategic Account Management, with Key Skills and a Template from PipeDrive

Every customer is important, but some are more important than others. This Pipedrive article takes a look into how you can best serve your most important customers in a way that benefits everyone.

Read Pipedrive's Article.

inspir'em Members:

Continue your Learning Journey

Sales Members: The Plan that Leads to Revenue

Planning for Success - Set your Discovery Goald

Did you watch Chris Baker talk about BHAGs in the YouTube video at the top of this newsletter? Well, this blog goes into more detail about goal setting and the power of a BHAG (a Big, Hairy, Audacious Goal).

Planning for Success - Set your Discovery Goald

Did you watch Chris Baker talk about BHAGs in the YouTube video at the top of this newsletter? Well, this blog goes into more detail about goal setting and the power of a BHAG (a Big, Hairy, Audacious Goal).

Set Your BHAG (Big Hairy Audacious Goals)

Leader Members:
Focus on What Matters Most

Starting on your journey with MEDDPICC? Using your CRM to give insight into every deal through a MEDDPICC lens helps. 

Download the "MEDDPICC and your CRM" Guide to get started. 

MEDDPICC and your CRM guide
MEDDPICC and your CRM guide

Starting on your journey with MEDDPICC? Using your CRM to give insight into every deal through a MEDDPICC lens helps. 

Download the "MEDDPICC and your CRM" Guide to get started. 

Track MEDDPICC Adoption Indicators

Strategic Account Planning Rewatch

Strategic Account Planning Webinar Series On-Demand

All inspir'em members can rewatch the last webinar, featuring Emma speaking with Eric Webb, ex-SVP, Solutions Engineering at SAP Concur, about account research using AI.

Strategic Account Planning Webinar Series On-Demand

All inspir'em members can rewatch the last webinar, featuring Emma speaking with Eric Webb, ex-SVP, Solutions Engineering at SAP Concur, about account research using AI.

Access Video and AI Prompts

News and Events

Strategic Account Planning Webinar Series | inspir'em

 💥 3 PM BST Start - Open to all 💥

  • Back to Basics: Account Goal Setting: Fri 5 June.
  • Multi-thread to Win: Driving Account Breadth: Fri 19 June.
  • Champion vs Champions in Large Accounts: Fri 3 July.

Note: Webinars are now at 3 PM BST. 

Register For All Webinars Here

Upcoming Courses

inspir'em sales training

 Discover what's coming up for H2

H2 mixed-company training dates are now live.

These sessions are a simple way to get new joiners up to speed, or invest your PDA in your own development, all whilst learning alongside your peers.

Available: MEDDPICC Foundations, Pipeline Generation Planning, and Strategic Account Planning.

👉 See All Courses

Industry Events

Pavilion GTM 2026

Join thousands of business leaders, from startups and SMEs to leading global corporations, at this two-day event in London.

Discover More About the Event Here. 

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