Not all Decision criteria are created equally

Everyone has criteria for buying something. When it’s an individual purchase, these are relatively simple. When it’s an organisational purch...

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Written and unwritten rules: focusing on Decision process

Forecast slippage is a regular feature of most sales organisations. However, by better understanding our customer’s Decision process, we can...

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Enablement excellence: the importance of embedding

A company that never needs to adjust its sales organisation is as rare as the proverbial hen’s tooth. 

Over the life of a business, outside...

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Avoid the long grass with the Economic buyer

You have done the hard work. You’ve identified a significant pain point that your product or service can solve. You have qualified this thro...

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Beware of labelling Champions

“Strong”

“Powerful”

“Weak”

“Big” … Champions. 

Beware them all.

Humans need humans to succeed. That’s life.

To be successful, we trust...

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M is for Metrics: sharing Metrics to accelerate growth

Although much of the sales process is about fostering relationships and building your Champion within the business, Metrics (or numbers) for...

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The Enablement Advantage

The war for talent and the recent phenomenon of ‘The Great Resignation’ is driving all companies to reconsider their talent strategy.

Findi...

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Meetings: A Fair Exchange of Value

We all have a lot of meeting requests. 

We want to meet customers, mentors, connections – however the diary seems constantly slammed to fit...

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Customers - Your Business Everest

We’ve discussed the importance of romancing employees long after the interview and offer stage. It’s not just about enticing them to join th...

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16 Months Later: Return of the Road Warrior

For 25 years, I have worked out of my handbag. This stopped 16 months ago.

In preparation for the return of Ping Identians to our office th...

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Talent – A Resource to Be Romanced Forever

Romance in the workplace should be encouraged.

But let’s set one thing straight, we are not talking about clandestine meetings by the photo...

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Sales: Avoid Elephants at Your Peril

In July 2020, we decided to buy a new house and embarked on what would become a long saga in trying to secure a house near an amazing school...

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MEDDIC - Not Just for Salespeople

What is MEDDIC?

MEDDIC is the qualification framework of choice for unicorns, scale-ups and start-ups, and it's something which has been ar...

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MEDDIC: Champions in Lockdown

Has lockdown changed the way that customers buy?

And how salespeople sell?

For those who have used MEDDIC as a sales process, it would be ...

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Successful (sales) people develop great habits

We all have hundreds of habits. Good, bad and indifferent.

Habits are rituals which result in reward and satisfaction.

Some habits are not...

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