Sales: Avoid Elephants at Your Peril

In July 2020, we decided to buy a new house and embarked on what would become a long saga in trying to secure a house, near an amazing school for...

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Meddic - Not Just for Salespeople

What is MEDDIC?

MEDDIC is the qualification framework of choice for unicorns, scale-ups and start-ups, and it's something which has been around for...

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MEDDIC: Champions in Lockdown

Has lockdown changed the way that customers buy?

And how salespeople sell?

For those who have used MEDDIC as a sales process, it would be easy to...

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