MEDDIC - not just for salespeople

What is MEDDIC?

MEDDIC is the qualification framework of choice for unicorns, scale-ups and start-ups, and it's something which has been around a...

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Sales Productivity: ABR vs ABC

I was reminded recently of Glengarry Glen Ross, the 1992 all-star cast film, which shows the day to day life of sales.

The film has many famous...

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Successful (Sales) People Develop Great Habits

I have just finished reading Atomic Habits by James Clear. As almost a ‘sequel’ to Charles Duhigg’s The Power of Habit, the...

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