What is MEDDIC?

MEDDIC is the qualification framework of choice for unicorns, scale-ups and start-ups, and it's something which has been ar...

Has lockdown changed the way that customers buy?

And how salespeople sell?

For those who have used MEDDIC as a sales process, it would be ...

We all have hundreds of habits. Good, bad and indifferent.

Habits are rituals which result in reward and satisfaction.

Some habits are not...

I was reminded recently of Glengarry Glen Ross, the 1992 all-star cast film, which shows the day-to-day life of sales.

The film has many fa...