Reduce Discounts. Protect Value. Win More Revenue.
This negotiation and objection handling masterclass helps sales teams maintain pricing integrity, reduce deal slippage, defend value in procurement conversations, and protect commercial value.
Masterclasses starting from £1,000 per person.
How Does Negotiation Training Improve Sales Performance?
Effective negotiation and objection handling help sales teams protect deal value, reduce unnecessary discounting, minimise deal slippage, and improve win rates.
This masterclass provides a practical MEDDPICC-aligned framework for defending value, managing procurement conversations, engaging Champions effectively, navigating procurement conversations, and improving commercial outcomes throughout the sales process.
Protect Deal Value
Maintain pricing integrity and minimise unnecessary discounting.
Reduce Deal Slippage
Keep opportunities progressing through procurement and buying decisions.
Improve Win Rates
Respond effectively to objections and negotiate from a position of value.
Increase Forecast Accuracy
Identify negotiation risks earlier and establish consistency across the sales team.
Who is this Masterclass For?
Sales Reps & SDRs
Protect deal value and handling objections consistently.
Sales Leaders
Strengthening negotiation capability, pricing integrity, and team performance.
GTM Roles
Support commercial negotiations and progressing opportunities.
Customer Success & Renewals
Protect renewal value and supporting expansion opportunities.
“Our average deal value increased by 200%”
What You’ll Work Through
Our two-part programme builds negotiation skills from the fundamentals through to real-world application. Get the free Negotiation & Objection Handling Masterclass guide for more detailed information.
Download Masterclass GuideThe Foundations
- Understand negotiation fundamentals and the role of MEDDPICC.
- Prepare effectively using Champions and the Decision process.
- Apply "give-to-get" strategies to strengthen negotiation positions.
- Practice negotiation scenarios through group discussion and feedback.
Readiness and Practice
- Create negotiation battlecards to handle common objections.
- Develop structured response strategies.
- Re-anchor to business value, not price.
- Refine approaches through group exercises, presentation, and feedback.
What's Included?
✓ Live or virtual masterclass delivery.
✓ Membership access and ongoing learning support.
✓ Online courses, resources, templates, and webinars on-demand.
✓ Coaching, peer learning, and discussion groups through the inspir'em community.
✓ Customised instructor feedback and guidance.
See the Masterclass Detail
Download the Negotiation & Objection Handling Masterclass guide for a full overview of the curriculum, delivery options, practical exercises, and supporting resources.
Masterclass Outcomes
✓ Respond effectively to pricing and procurement objections.
✓ Stay aligned to the buyer's Decision process using MEDDPICC.
✓ Engage Champions to strengthen internal advocacy.
✓ Apply "give-to-get" negotiation techniques to protect deal value.
Choose Your Delivery Option
Live
£1,000
✓ Full-day face-to-face masterclass.
✓ 12 months membership: access to digital courses, resources, & community - worth £400.
Register InterestVirtual
£1,000
✓ 2 x 90-minute live masterclasses.
✓ 12 months membership: access to digital courses, resources, & community - worth £400.
Register InterestTeam
£POA
✓ Private onsite or virtual masterclasses available for larger teams wanting a dedicated environment.
Please contact us for info.
Get in TouchNot Sure Which Option is Right?
Our team can help you choose the best format for your goals and team.
Our Experienced Trainers & Course Curators
Emma Maslen
CEO, NED, Angel Investor, Author and Ex-Sales Leader for BMC, SAP, Ping Identity.
Genevieve Martin
Advisor, Angel Investor and experienced Sales Leader for Dell, Symantec & Logica.
Meet the Rest of the Team
What We Are Asked Most
Do attendees need MEDDIC or MEDDPICC experience?
What resources will attendees come away with?
What is the difference between virtual and the in-person courses?
What is sales negotiation training?
How can sales teams maintain pricing integrity?
How does MEDDPICC support negotiation?
Tjeerd Veninga, Revenue Enablement Director
"I'd highly recommend inspir'em to any CRO serious about scaling performance. Their mix of MEDDPICC mastery and leadership coaching delivers measurable and lasting impact."
Tess Hilton, Sales Director
"The training was hands-on and practical, making it easy for us to take what we learned and put it into action straight away."
Caroline Meredith, Sales Director
"Being a Leader member with inspir'em has been invaluable. The resources are practical and structured, helping me build high-performing teams while driving sustainable growth"
Rebecca Knight, VP AMER
"inspir'em genuinely walk the talk, they use real life world examples that resonated with our teams and they kept the training professional, humorous, engaging and thought provoking at the same time."
Tanaz Gould, CRO
"inspir’em brought clarity, consistency, and confidence to our sales teams. .Their enablement workshops helped us embed a common language and elevate pipeline quality."
