The role of a Chief Financial Officer (CFO) is multifaceted and challenging. It requires a keen balance of strategy, leadership, and financi...

The business landscape is constantly evolving. At the heart of every successful company is a strategic leader who understands that people ar...

A Chief Revenue Officer must navigate a complex set of responsibilities, including driving revenue growth while ensuring customer retention,...

The role of a CEO has evolved dramatically in today’s fast-paced and interconnected world. No longer confined to traditional management, mod...

The role of the Chief Information Officer (CIO) has evolved significantly over the years. Once primarily focused on managing IT infrastructu...

During our recent member webinar series on applying MEDDIC in the real world, we asked our guests to share their top tips on the subject.

T...

“We do 80% of our business via the channel, how do we get the best results from MEDDIC (or any of its variants—MEDDPICC, MEDDPICC, and so on...

Often, sales qualification and the common language of sales are wrongly mistaken for only applying to salespeople.

All members of the go-to...

MEDDIC is a sales qualification technique that is widely used in B2B sales organisations around the world. 

Originally created to aid the q...

So, you’ve attended MEDDIC training – what next? 

• How do you test your understanding of MEDDIC?
• How do you progress to using MEDDIC in y...

Our final blog in the Strategic Account Planning series covers how to consider org charts when thinking about our top accounts.

Often when ...

Strategic account planning is a great exercise to ensure you are talking in a relevant way to your customers.

This account research is also...

We are proud to kick off 2024 by sharing some brilliant news that we've been eagerly waiting to reveal – inspir'em has been named the Best S...

Understanding customer budgetary cycles has become increasingly difficult since 2020. The range of issues impacting corporations and governm...

Oh wow, is that the time already? 

It's almost February. 1/12th of the year gone in a flash and the need for quick wins is now upon us! 

T...