A day in the life of a CFO

The role of a Chief Financial Officer (CFO) is multifaceted and challenging. It requires a keen balance of strategy, leadership, and financi...

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A day in the life of a CRO

A Chief Revenue Officer must navigate a complex set of responsibilities, including driving revenue growth while ensuring customer retention,...

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A day in the life of a CIO

The role of the Chief Information Officer (CIO) has evolved significantly over the years. Once primarily focused on managing IT infrastructu...

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6 top tips for embedding MEDDIC

During our recent member webinar series on applying MEDDIC in the real world, we asked our guests to share their top tips on the subject.

T...

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MEDDIC and channel partners

“We do 80% of our business via the channel, how do we get the best results from MEDDIC (or any of its variants—MEDDPICC, MEDDPICC, and so on...

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Marketing and MEDDIC

Often, sales qualification and the common language of sales are wrongly mistaken for only applying to salespeople.

All members of the go-to...

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MEDDIC or MEDDPICC—which is right for you?

MEDDIC is a sales qualification technique that is widely used in B2B sales organisations around the world. 

Originally created to aid the q...

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The A-B-C of MEDDIC implementation

So, you’ve sent your team on MEDDIC/MEDDPICC training.  What next?

We speak to many sales leaders who want to upskill their team with MEDDI...

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Embedding MEDDIC in the field

So, you’ve attended MEDDIC training – what next? 

  • How do you test your understanding of MEDDIC?
  • How do you progress to using MEDDIC in y...
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Start with (Identified) pain in mind

Understanding customer budgetary cycles has become increasingly difficult since 2020. The range of issues impacting corporations and governm...

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The art of account planning

Whenever your financial year begins, pipeline generation will be in sharp focus. 

As you head into your new year with comp plans issued and...

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Consulting services and MEDDIC

Selling using the MEDDIC sales methodology is not solely relevant to technology software sales. It is also equally applicable to consultancy...

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The importance of leading indicators

Leading indicators are vitally important to understand the health of your business.

Whether you are:

- A founder driving self-created pipe...

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What is MEDDIC / MEDDPICC?

MEDDIC is a sales qualification technique

It is so successful that MEDDIC has become the industry standard for SaaS technology and business...

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MEDDIC & Sales Kickoff Events

Wow - it's that time of year again!

Christmas is fast approaching and before you know it... BAM!! Sales Kickoff season will be in full swin...

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