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Identified pain is about customer outcomes

Each time a potential customer heads online, they are being sold to. Big brands (increasingly B2B) sponsor teams across F1, NHL, and the...

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Not all Decision criteria are created equally

Everyone has criteria for buying something. When it’s an individual purchase, these are relatively simple. When it’s an...

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Written and unwritten rules: focusing on Decision process

Forecast slippage is a regular feature of most sales organisations. However, by better understanding our customer’s Decision...

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Enablement excellence: the importance of embedding

A company that never needs to adjust its sales organisation is as rare as the proverbial hen’s tooth. 

Over the life of a...

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Avoid the long grass with the Economic buyer

You have done the hard work. You’ve identified a significant pain point that your product or service can solve. You have qualified...

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Beware of labelling Champions

“Strong”

“Powerful”

“Weak”

“Big” … Champions. 

Beware them all.

Humans need...

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M is for Metrics: sharing Metrics to accelerate growth

Although much of the sales process is about fostering relationships and building your Champion within the business, Metrics (or numbers)...

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Personal Development Needs to Get Personal

This week, I had the pleasure of being invited to a DEI group inside a tech business where I met some amazing ladies thinking about their...

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The Enablement Advantage

The war for talent and the recent phenomenon of ‘The Great Resignation’ is driving all companies to reconsider their talent...

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2022 Time For The Founder In You?

Last week, I had a catch up with the inspirational Laura Harnett - experienced corporate executive and angel investor and now founder of...

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Meetings: A Fair Exchange of Value

We all have a lot of meeting requests. 

We want to meet customers, mentors, connections – however the diary seems constantly...

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The Mid Career Wobble - Crisis or Opportunity?

A common concern I hear from employees, coaches, mentees and other industry peers is our approaches to mid-career wobbles.

When we start...

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Our Shop Window is Always Open

Ever wonder why and how some people get promoted more quickly than others? Or are presented with more opportunity?

One key reason is that...

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Customers - Your Business Everest

We’ve discussed the importance of romancing employees long after the interview and offer stage. It’s not just about enticing...

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16 Months Later: Return of the Road Warrior

For 25 years, I have worked out of my handbag. This stopped 16 months ago.

In preparation for the return of Ping Identians to our office...

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