TAM / ICP template presentation

Struggling to define your target market and ideal customer profile?

Understanding your Total Addressable Market (TAM) and Ideal Customer Profile (ICP) is crucial for sales success and investor confidence. This TAM & ICP template provides a structured approach to market segmentation, customer profiling, and strategic sales planning to ensure your business is targeting the right customers for faster growth.

Common challenges in defining TAM & ICP:

• Undefined market opportunity, leading to unfocused sales efforts
• Too many opportunities, causing slow progress and decision fatigue
• Lack of customer case studies, making it harder to attract high-value clients

What’s Included in the guide?

• A single TAM & ICP template to document and communicate your target market

• Structured persona framework for refining customer segmentation
• Investor-friendly formatting to showcase market opportunity effectively

Key benefits:

• Align sales efforts with high-value customer segments
• Streamline market segmentation for improved sales territory planning
• Accelerate business growth with a clear go-to-market strategy

If you’re looking to refine your B2B market strategy, optimise customer targeting, and accelerate sales growth, download this TAM & ICP template today.