Accelerating Start-Up Growth

Everything you need in terms of help and guidance on your commercial strategy - to increase revenues and speed of go-to-market.


Sales Methodologies

Consultancy to implement a robust sales process and qualification of your pipeline.

Contracts & Pricing

SaaS contracting and pricing help and guidance to maximise revenues and minimise contractual risk.

New Hires & Partners

How to structure targets, commissions and partner contracts to extend your go to market reach.

Carolyn Pearson

CEO, Founder, Maiden Voyage

I've known Emma for a number of years and have always been super inspired by her passion and insights both in sales and as a pioneer for supporting women in business and start-ups. It was Emma's energy, warmth and ability to demystify the sales cycle that led me to first approach her for some ad-hoc mentoring but as that relationship grew, I invited Emma to join our board as an adviser. We feel thoroughly blessed to have Emma's input, which will undoubtedly help our business to scale more strategically and rapidly than ever before.

Seema Khinda Johnson

Co-Founder and COO, Nuggets

Emma is a power house commercial leader that can build strategy and effortlessly understands the entire business.

Emma has helped us with our go-to-market strategy, optimised our revenue models and commercials.

Emma brings that big corporate thinking to actionable realities in Startup and Scaleup land!



Tamir Gotfried

CCO Tytocare

Emma is wonderful to work with, and has exceptional expertise in delivering an engaging MEDDIC training. I have known Emma now for a couple of years and used her on a couple of occasions, two different companies. Emma’s approach is real world, hands on and drives the audience to quickly implement MEDDIC into their day to day activities. She has a talent for commanding a room (even virtual) and get people engaged. Emma was extremely helpful in continued adoption of new sales methods by my teams.

Entrepreneur & Investor 

Despite the crushing economic impact of the coronavirus, start-ups still have an opportunity for investment. Angel investors in the UK are continuing to back fledgeling businesses, but their capital will soon dry up. As such, start-ups need to be quick to the mark in attracting fresh interest.

Read Full Article

Sunday Times Interview

Emma Maslen is an executive coach and adviser to start-ups. Emma has worked in sales for tech and software giants such as SAP and BMC.

She started investing in 2018, often through the Angel Academe network. Her portfolio of eight companies includes the fast growing HRTech business EnterpriseAlumni.......


Decision Criteria

Jul 13, 2022

The Enablement Advantage

Jan 25, 2022

The Mid Career Wobble - Crisis or Opportunity?

Aug 09, 2021