Accelerating Start-Up Growth

Everything you need in terms of help and guidance on your commercial strategy - to increase revenues and speed of go-to-market.

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Sales Methodologies

Consultancy to implement a robust sales process and qualification of your pipeline.

Contracts & Pricing

SaaS contracting and pricing help and guidance to maximise revenues and minimise contractual risk.

New Hires & Partners

How to structure targets, commissions and partner contracts to extend your go to market reach.

"Emma brings that big corporate thinking to actionable realities in Startup and Scaleup land!"

Seema Khinda Johnson
Co-Founder and COO, Nuggets

Driving Account Breadth in Strategic Account Planning

Jun 15, 2026

Account Research: The Foundation of Strategic Account Planning

May 18, 2026

Sunday Times Interview

Emma Maslen is an executive coach and adviser to start-ups. She has worked in sales for tech and software giants such as SAP and BMC.

She started investing three years ago, often through the Angel Academe network. Her portfolio of eight companies includes the software developer EnterpriseAlumni....

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