On the Wednesday 5 February 2025 we will be hosting a 1-day face-to-face workshop in pipeline generation planning in Central London.
IF YOU ARE CLAIMING THROUGH YOUR PERSONAL DEVELOPMENT ALLOWANCE PLEASE ENSURE YOU HAVE ANY PRE-APPROVAL WITH YOUR LINE MANAGER BEFORE REGISTERING.
Please register and pay the delegate fee. We will follow up with an invoice, receipt and completion certificate for your expenses.
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Once you've completed the course, you'll have continuing access to online course material.
Pipeline Generation Planning course overview
This course provides B2B sales professionals and teams with the essential tools to develop a consistent and high-performing sales pipeline.
With a focus on personal and business goals, target markets, pipeline reconciliation, and tracking progress, this course empowers participants to jump-start their pipeline planning and drive sustainable revenue growth.
Whether you’re in a start-up, scale-up, or enterprise environment, our pipeline generation course provides practical strategies that can help enhance productivity and align your sales efforts with business objectives.
Course goals
1. Personal/business goals and KPIs
Understand how your personal and professional goals are connected to the consistent creation of sales pipelines throughout the year.
2. Target market, ideal customer profile and personas
Learn to identify and define your target market (TAM) and ideal customer profile (ICP).
3. Building a pipeline reconciliation plan
Build a focused Pipeline Reconciliation Plan (PRP) designed to drive sustainable and targeted sales pipeline generation.
4. Cookbooks, campaigns and tracking progress
Explore the tools and resources available to help your sales team stay on track.
Who should enrol?
This course is ideal for:
- B2B sales individuals and teams looking to develop a more structured approach to pipeline creation.
- Managers who lead sales teams, seeking effective methods to track and drive team performance and results.
Course benefits
By enrolling in this course, you will:
- Jump-start your pipeline planning to drive immediate and sustained revenue growth.
- Increase your productivity or that of your sales teams by adopting proven tools and strategies for efficient sales pipeline management.
- Gain clarity on goal setting and KPIs, ensuring that your sales efforts are aligned with your business objectives.
- Develop a personalized Pipeline Reconciliation Plan, empowering you to sustain long-term sales momentum.
- Optimise your targeting efforts, with a focus on identifying ideal customer profiles and personas for better results.
This course also provides access to our online webinar services which covers:
