How to secure a meeting with a CFO | The inspir'em newsletter ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
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The Persona Series newsletter by inspir'em.

Welcome to the inspir'em newsletter

The Persona Series continues with a look at the finance operation of an organisation - the CFO - Chief Financial Officer.

Apologies for those expecting a newsletter on the CMO, scheduling issues means that this will be released towards the end of the series.

Our member webinar guest this week is Steve Mitchell, CFO of Redgate Software. We will be talking to Steve at 9:30 AM GMT on Friday 1st November, so get your questions ready.

New blog: A day in the life of a CFO

We spoke with Steve Mitchell, CFO of Redgate, to understand the role of CFO; their challenges and how vendors can get a slot in their diary.

With very busy diaries, CFOs lean heavily on internal and external champions when deciding on which vendor meeting to take. Our latest blog sets out who those people are, and what the CFOs priorities are when making a buying decision.

A life in the day of a CFO with Steve Mitchell of Redgate
Discover the CFO's Champion

What your CHRO is reading:

  • Scaling Up: How a few companies make it...and why the rest don't by Verne Harnish

  • Measure What Matters: The simple idea that drives 10x growth by John Doerr
  • The Institute of Directors- Assessing the expected impact of generative AI on the UK competitive landscape

Upcoming member webinar

inspir'em member webinars

Join us on Friday 01 November at 09:30 AM GMT when we talk to Steve Mitchell, CFO of Redgate.

With over 25 years of experience in finance, working in many different sized organisations, Steve has plenty of advice when it comes to pitching your solution to the CFO.

inspir'em member webinars

Join us on Friday 01 November at 09:30 AM GMT when we talk to Steve Mitchell, CFO of Redgate.

With over 25 years of experience in finance, working in many different sized organisations, Steve has plenty of advice when it comes to pitching your solution to the CFO.

inspir'em memberships

Webinar schedule:

We have had some fantastic guests on this quarter from all over the world - juggling the timezones.

Here are the dates and times of our remaining webinars so you can put them in your calendars today! All times are GMT.

If you access the meetups via the platform - you can download a calendar invite to secure in your calendar:

📆 Friday 01 November 9:30 AM with Steve Mitchell, CFO of Redgate

📆 Friday 22 November 3:00 PM with Jason Andrew, CRO of Trellix

📆 Friday 29 November 9:30 AM with Emma Clayton, serial CMO and founder of Be Brilliant Consultancy.

Register here

Emma's thought on this quarter:

It's a short quarter...but then isn't every quarter :)

Sorry... this is your reminder about Thanksgiving and Christmas! All those missing approvers and signatories!

On a serious note, whilst every quarter is short... end of year provides a particularly final end to the year with limited slippage options.

Whether your end of year is Dec or Jan - we are going to lose many people to the holidays and the Christmas shutdown for businesses in retail.

Get ahead of this with your Close Plans / Mutual Success Plans. Work back from target close date. Most employees have at least 1 week in the quarter as holiday... don't make the mistake of not planning for that crucial week.

Log in to your membership

inspir'em resource - 

Mutual success plan (close plan)

All inspir'em members can download a template mutual success plan (close plan) and start planning your end of year close dates today. 

If you are a Sales member, with access to our MEDDIC Foundations course, you can download your template here

If you're a Leader member, download your template here

MEDDPICC flash cards
MEDDPICC flash cards

All inspir'em members can download a template mutual success plan (close plan) and start planning your end of year close dates today. 

If you are a Sales member, with access to our MEDDIC Foundations course, you can download your template here

If you're a Leader member, download your template here

Not a member? Get yourself a copy here

Blog: How to enter sales negotiations on the front foot

Are you looking to close out some big opportunities before the end of the year? Maybe you're a bit nervous at facing your customer's procurement team. 

Our blog gives you our five top tips to build a defensive moat and face procurement without worry.

How to enter sales negotiations on the front foot
Enter negotiations on the front foot

Become an inspir'em member

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Whether you're an individual contributor or a leader, we have a sales membership for you. Each membership is packed full of content to help you close more revenue and hit your 2025 targets.

Discover more about the inspir'em memberships and join us ready to kick your new year off with a bang. 

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