How to secure a meeting with a CEO | The inspir'em newsletter ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
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The Persona Series newsletter by inspir'em.

Welcome to the new series of the inspir'em newsletter

We continue our Persona series by looking at the top of the C-Suite tree, the CEO - Chief Executive Officer. 

Our guest this week is Angela Cretu, the former head of Avon, who lead the global beauty brand through one of it's most transformative times.

Next up is Jason Andrew, CRO of Trellix so keep your eye on your inbox in two weeks for the CRO edition.

New blog: A life in the day of a CEO

We spoke with Angela Cretu, former CEO of Avon. Angela talks about the challenges of running a global enterprise and typical day-to-day activities.

Whilst she typically didn't meet with vendors, Angela shared with us how a great salesperson broke the mould and secured that crucial meeting.

A life in the day of a CEO with Angela Cretu of Avon
Discover how to secure your CEO meeting

What your CEO is reading:

  • The Economist: Four questions for every manager to ask themselves
  • Bloomberg: How Apple rules the world
  • LinkedIn "This is working" newsletter: Jamie Dimon says 2 letters matter more than anything else for having a great career: EQ

inspir'em memberships

Over the summer we released our Leader membership. All of our sales leader clients now have access to a whole host of leader-specific guides, templates and exercises. 

  • Sales community: You can keep up with our announcements and Emma's "Thursday Thoughts" in the Sales community chat. 
  • Leader community: Learn your way around your new leader membership and keep up with new resources in the Leader community chat. 
  • Fortnightly webinars: You can now watch a recording of our CIO interview with Laura Meyer in your memberships. You can also join our upcoming webinar with Angela Cretu, this coming Friday.

Log in to your membership

First time logging in? You might need to "forget" your password and reset it.  

Member webinar, Friday 20 September 9:30 AM

inspir'em member webinars

Angela Cretu, former CEO of Avon, will be discussing her time leading a global beauty brand - her challenges and goals and how to get in a CEOs diary. 

inspir'em member webinars

Angela Cretu, former CEO of Avon, will be discussing her time leading a global beauty brand - her challenges and goals and how to get in a CEOs diary. 

inspir'em resource - Deal reviews guide

Highlight any red flags in your pipeline this quarter with our deal review guide.

With tips on setting objectives, scheduling, and asking the right questions at every stage of the sales cycle, our guide gives you the tools to ensure your team stays on track to achieve their targets.

We have recently updated this guide to include additional questions for those using MEDDPICC(R).

Leader members, this guide is included in your memberships and can be downloaded here

Deal review guide
Deal review guide

Highlight any red flags in your pipeline this quarter with our deal review guide.

With tips on setting objectives, scheduling, and asking the right questions at every stage of the sales cycle, our guide gives you the tools to ensure your team stays on track to achieve their targets.

We have recently updated this guide to include additional questions for those using MEDDPICC(R).

Leader members, this guide is included in your memberships and can be downloaded here

Not a member? Get your guide here

Blog: Meetings: A fair exchange of value

Have you have ever asked a new customer for a quick cup of coffee when you're trying to connect? 

Our guess is that the offer didn't succeed. If you want to secure an important meeting, it's essential that you're offering a fair exchange of value for their time, and that isn't the price of a cup of coffee.

Avoid the long grass with the Economic buyer
Secure a meeting with your customer

 MEDDIC/MEDDPICC sales training

inspir'em membership

Inspir'em is coming to Boston! Join us for an interactive one-day training session to master the principles of MEDDIC/MEDDPICC and apply them to your sales cycle.

Put your new knowledge into practice from day-1 with our post-course resources, including a deal sheet tailored to your input to use as a cheat sheet or the basis for ongoing deal management. 

Plus, enjoy 12 months of access to our online course and sales community, featuring resources and expert support from the inspir'em team.

You can learn more about our courses and download our course guide here

Book your place today
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