Welcome to the inspir’em newsletter.

In the fourth edition of our Pipeline Generation series, find out how you and your team can make the most of Pipeline Reconciliation Plans (PRP) during pipeline generation.

You’ll also find information on what’s happening with your inspir’em membership, webinars, recommended reading and more. And if you haven’t had the chance yet, do stop by the new Pipeline Generation Planning online course, which is open to existing members.

And a heads up: We’re hosting our fourth webinar on pipeline generation, covering how to build effective pipeline reconciliation plans, on Friday, 28 February 2025, at 3 PM GMT, 10 AM EST, 7 AM PST.

New blog:

Pipeline Reconciliation Plans (PRP) -

A tool for success

A Pipeline Reconciliation Plan (PRP) enables you and your team to align your prospecting and discovery activities to build a strong sales pipeline. This blog outlines the essentials of creating a PRP, detailing the steps and best practices to maintain a proactive approach to pipeline management.

Build an effective PRP

📢 Big news: inspir'em is now on YouTube!

We are excited to announce our new YouTube channel, bringing you exclusive content from our very own Emma Maslen, together with some of the industry's leading voices.

What's live right now?

MEDDIC in the real world. MEDDIC tips and advice from those who use it day in and day out.
The Persona series. Discover how to get a meeting with a CxO, including Jason Andrew, CRO of Trellix sharing his insights in Episode 2.

If you're not already an inspir'em member, this is the first time you can see what you've missed from our live webinars.

Don't miss out! Subscribe today

Industry article:

MIT Sloan

Why Meetings Need a Constructive Devil’s Advocate

How effective are your meetings? Detailing a recent study, the authors of this article look at five steps teams can take to have better meetings that improve their productiveness by up to 33%. Read the article to find out more.

inspir’em memberships

Pipeline Generation Planning Course

Part 2 is available!

You can now start the second part of the online Pipeline Generation Planning course. It includes a 15-minute lesson video and resources to help you do territory planning and build effective ICPs.

View the course here

Webinar catch-up: Ideal Customer Profiles (ICPs)

In our most recent webinar, inspir’em CEO Emma Maslen was joined by David Meyer, MD and CRO of Clarify B2B. David detailed how to build ICPs that complement your Total Addressable Market (TAM), how to be focused and disciplined with ICPs, using firmographic and technographic data, and more.

Watch on-demand

Upcoming member webinars, all 3PM GMT

Pipeline reconciliation plans

Friday 28 February

Tracking progress

Friday 14 March

High impact communication

Friday 28 March

Got your spot? New in-person course dates across Europe

Looking to gain a deeper understanding of MEDDPICC? We have a range of dates available for live, in-person MEDDPICC training across Dublin, Barcelona and Copenhagen.

We also have new dates for our Pipeline Generation Planning and Strategic Account Planning live courses, so whatever your area of focus, we have a course for you.

Book your place today

A beginners guide to account research

This blog aims to put an end to your analysis paralysis when researching accounts for pipeline generation.

We've given you our "Top 5" Google searches for researching accounts so you can approach your customer with confidence, knowing you've done your homework.