Welcome to the new series of the inspir'em newsletter

Next up in our Persona series is one of the most important for vendors - the CRO - Chief Revenue Officer.

Our webinar guest this week would have been Jason Andrew, CRO of cyber security firm Trellix. Unfortunately due to diary constraints, we won't be hosting a member webinar this week. Jason will join us later this year and we'll keep you posted - however check out our new videos below for the extended interviews with our CIO / CEO connections.

Our next live webinar will be Friday 18th October at 12:00 PM BST with Deborah Rogers, EMEA HRD at Nikon Europe.

New blog: A day in the life of a CRO

We spoke with Jason Andrew about his challenges, motivations and daily activities as the CRO of cyber security firm Trellix.

In our latest blog, discover who the CRO's Champion is, and what to do to ensure you get a rare spot in the diary of a CRO.

A life in the day of a CRO with Jason Andrews of Trellix

Discover how to secure your CRO meeting

What your CRO is reading:

The Qualified Sales Leader- Proven lessons from a 5 time CRO by John McMahon
Lead it like Lasso - A leadership book for life, your life by Marnie Stockman and Nick Coniglio
Who moved my cheese? - An amazing way to deal with change in your work and in your life by Dr Spencer Johnson

inspir'em memberships

Leader & MEDDIC Foundations members: You can now watch a recording of both the CIO and the CEO webinar in your "webinars and recordings".

If you didn't receive your password setup email, either check your junk folder or "forget" your password to reset it and log in.

New member content - extra CIO and CEO interviews

In our Persona series, we have a second interview with our CxOs available for you in your MEDDIC membership. Recorded as a fireside chat with Emma, these videos give more insights into the challenges and activities of a CxO.

Videos with Laura Meyer, CIO and Angela Cretu, CEO are ready to view now.

inspir'em resource - TAM/ICP template

To drive fast product growth, ensuring your product is targeted at the right market is imperative.

Our TAM/ICP template captures all information on one document so your team can put their focus where they can win.

Leader members, this guide is included in your membership and can be downloaded here.

Not a member? Get your template here

Blog: Battling the no-budget blockade

Lack of budget is given as the reason why many deals fail but do you really need to give up when your customer says the dreaded "no-budget" words?

This blog gives you actionable tips to get your deal back on track and over the line, even in a "no-budget" scenario.

Avoid the long grass with the Economic buyer

Beat the no-budget blockade

Upcoming MEDDIC sales training UK & US

A few places remaining for both London and Boston.

Learn the benefits of qualifying your deals with MEDDIC/MEDDPICC, enter the final months of the year on the front foot and see productivity increase for 2025.

This full-day of training includes presentations and interactive exercises to bring the methodology to life in real-world scenarios.

Every attendee receives 12 months membership to our online LMS and sales community where you can refresh your knowledge with our bite-sized video lessons and download MEDDIC/MEDDPICC resources.

You can learn more about our MEDDIC courses and download our course guide here

Book London

Book Boston